Quotessence
Home / Authors / Eric Ries
Eric Ries

Eric Ries Quotes

Entrepreneur

Filter quotes by topic

AllIfsProductsCustomersEntrepreneurPeopleCompanyEntrepreneurshipVisionTryingWayFailingMatterNew ProductsShouldWantJobsNeedsPlansProcessQuality

Famous Eric Ries Quotes

“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.”

PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time
Author:Eric Ries
Create image

“In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.”

PeopleIfsThinkingGivingTryingFirstsHumansMeanSaidRealMatterProductsEverydayMarketingAdvertisingBudgetsEngineersImprovingInitialsClicks
Author:Eric Ries
Create image

“If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't necessarily gain validated learning - If you cannot fail, you cannot learn.”

IfsHappensPlansFailingSeeingTeamTrustSucceedGains
Book:The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Create image

“When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us for making it so easy to make that mistake.”

PeopleIfsShouldHappensEasyRoomsMistakeShameBlameAriseRepeatsSeniorMantrasMistakes Happen
Book:The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Create image

“Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.”

IfsWantMatterGoalPayFiguresCustomersBudgetsRight Thing
Book:The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Create image

“I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.”

IfsDoneRunningActionEffortBuildingProductsDevelopmentConversationEntrepreneurMarketingCampaignsExperimentsFeaturesLaunchingProduct Development
Author:Eric Ries
Create image