“This is a choice I made 26 years ago when I joined the magazine. Vogue was in Italian but I wanted to speak to everyone so I thought of creating images that were made to talk.” YearsMadeWantedChoicesSpeakCreatingYears AgoMagazinesItalianVogue Author:Franca Sozzani
“When we launched our [ Vogue] site around five years ago, I had already started this process on paper. We are now building an enormous portfolio of photos, we've uploaded two million photos and we have three people that review them.” PeopleYearsTwoThreeProcessMillionsFiveBuildingPaperYears AgoEnormousFive YearsReviewsSiteVoguePortfolios Author:Franca Sozzani
“We've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy.” WorldHelpingCommunityYouthGainsCuriositySelectionExposureProjectionInstagramExhibitionsVoguePostcards Author:Franca Sozzani
“Vogue is not a practical magazine, it provides sensations, feeling, moods, you like the photos.” FeelingsMoodPracticalsMagazinesSensationsVogue Author:Franca Sozzani
“You can get tired of anything, everything turns old, but I want to give people the possibility to share a Vogue party. It is up to the brands to participate to make the event interesting. I am satisfied, but it's important never to stop.” PeopleWantGivingImportantTurnsInterestingPartyShareEventsPossibilityTiredSatisfiedBrandsVogue Author:Franca Sozzani
“I was doing the Black Issue in 2006 and then went to Africa for Uomo Vogue. I've worked with Gucci and Fendi, committed to create jobs. Fifty percent of those ads went to non-government organizations in Africa. [Nelson] Mandela was on the cover, it helped create attention.” GovernmentJobsBlackAttentionIssuesPercentOrganizationCommittedFiftyAdsNelsonVogueGucciFendi Author:Franca Sozzani
“The only time I was really surprised was the reaction to the [shoot dedicated to the] BP oil [spill in 2010]. I didn't expect it at all. It was for the August issue, perhaps one of the less relevant months, but there was so much buzz. It was picked up all over the American television, but I defended my position. I don't understand those that say that a magazine such as Vogue should not talk about these things.” ShouldIssuesPositionTelevisionMonthsOilReactionsMagazinesDedicatedRelevantOnly TimeAugustSpillsBuzzVogueOil SpillAmerican Television Author:Franca Sozzani
“I thought Italian Vogue had always been considered the most experimental, avant-garde magazine. If I was going to use the same kind of language and the same kind of photos or images on the web site, it would be a disaster because Vogue has its own world, and it could be a little bit cold, you know? We don't give what you call a service.” WorldGivingKindLanguageColdDisasterItalianVogue Author:Franca Sozzani
