George Gerbner (August 8, 1919 - December 24, 2005) was an American cultural studies scholar and communication theory expert, known as the 'Father of Cultural Industry Critique'. His research focused on media, culture, politics, and communication studies, and his theories have had a profound impact on subsequent cultural studies.
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Source: Violence and Terror in the Mass Media: An Annotated Bibliography
“The product is the delivery of the largest number of people at the least cost.”