“Most change initiatives either fail or fall far short of original expectations. More often than not, resistance is cultural in nature but the real cause of lots of resistance often is that however much a team might say that it wants to change, the old assumptions are woven, invisibly, deep within the corporate culture, and from this staging ground they act invisibly to sustain the old order. Finding the assumption out and then rooting them out is a special skill. It calls for assumption hunters, I call them.” RealFallCultureFailingTeamSpecialExpectationsAssumptionInitiative Author:Grant David McCracken
“Business schools do most things very well. They are just not comprehensive and what they miss are things like culture and creativity and a certain kind of pattern recognition that comes easily to people trained in the liberal arts.” PeopleKindArtSchoolCultureCreativityMissingRecognitionLiberal Arts Author:Grant David McCracken
“That culture is a a critical resource the organization ignores. Competely mystifying. The organization continues to act as if culture were dark matter, something essentially inaccessible to us. When in fact there is an ancient discipline called anthropology that's pretty good at thinking about it.” ThinkingCultureDarkDisciplineAncientAnthropology Author:Grant David McCracken
“The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.” WorldCultureEasyPowerfulInnovationMarketing Author:Grant David McCracken
