“Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of play.” PeopleWorldInnovationCuriosity Author:Grant David McCracken
“I think the corporations if it wants to be truly responses to the changes taking place in the world is going to have to learn how to be much more porous to the world. And that is ever so difficult. We are good at boundaries and systems. We need to learn how to open those up.” ThinkingWorldDifficultResponseBoundaries Author:Grant David McCracken
“The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.” WorldCultureEasyPowerfulInnovationMarketing Author:Grant David McCracken
“Finding the right people and giving power and letting them go find value in the world. That's got to be toughest. Really, its like the Spanish court in the 16th century saying, um, take this ship and go see what you can find. You have to believe in your sailors!” PeopleWorldGivingBelieveValuesBelieve In YouSailor Author:Grant David McCracken
