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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Book by Howard Schultz · 6 quotes · Ifs, Company, Dream

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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Quotes

“To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.”

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”