“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
Quote by Howard Schultz
Work
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
This book delves into the entrepreneurial journey of Starbucks, from its humble beginnings to becoming a global coffeehouse empire. It explores the vision and values that shaped the company, emphasizing the importance of customer experience and the role of its people in its success. more
Author
Howard Schultz
Howard Schultz, born in July 1953, is an outstanding businessman known for his deep understanding and innovative spirit in the coffee culture industry. He is one of the founders of Starbucks and has achieved great success in the field of business, not only through the global expansion of Starbucks but also through his promotion of corporate social responsibility. more
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