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Jan Tschichold

Jan Tschichold Books

Writer

Jan Tschichold was a Swiss writer, publisher, and design theorist of German birth. His career spanned various fields including book design, graphic design, and typography. Tschichold is renowned for his contributions to modern design, particularly in the mid-20th century, where his reforms in book design had a profound impact on the design community.

The form of the book: essays on the mor...

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The new typography: a handbook for mode...

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Asymmetric Typography

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Schriften: 1925-1974 : Ausgabe in zwei...

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Related Quotes

“My errors were more fertile than I ever imagined.”

Book:Schriften: 1925-1974 : Ausgabe in zwei Bänden

Source: Schriften: 1925-1974 : Ausgabe in zwei Bänden

“Readers want what is important to be clearly laid out; they will not read what is too troublesome.”

Want Important Reader Troublesome

Author:Jan Tschichold

“The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.”

Messages Aim Efficient Delivery

Author:Jan Tschichold

“Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.”

Art Perfect Design Stones Sculpture Elusive Typography Obstinacy Graphic Artist Graphic Designer

Author:Jan Tschichold

“The works of 'abstract' art are subtle creations of order out of simple contrasting elements.”

Art Order Simple Creation Elements Abstract Subtle Abstract Art

Book:Asymmetric Typography

Source: Asymmetric Typography

“Asymmetry is the rhythmic expression of functional design.”

Design Expression Asymmetry

Book:The new typography: a handbook for modern designers

Source: The new typography: a handbook for modern designers

“We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.”

Faces Language Shapes Essentials Letters Familiar Useless Destroying Printed Rendering

Author:Jan Tschichold

“The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.”

Book Perfect Perfection Strive Designer Neighborhood Mistaken Strife Insensitive Dullness Perfect Things

Book:The form of the book: essays on the morality of good design

Source: The form of the book: essays on the morality of good design

“The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.”

Children Littles Seems Form Difficult Type Adults Scripts Meant To Be

Book:The form of the book: essays on the morality of good design

Source: The form of the book: essays on the morality of good design

“White space is to be regarded as an active element, not a passive background.”

Space White Design Elements Experience Active Backgrounds Passive Typography White Space

Author:Jan Tschichold

“Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.”

Humans Gone Design Type Personality Development Mass Aim Mad Productions Human Development Degenerates Nameless Typography

Book:The new typography: a handbook for modern designers

Source: The new typography: a handbook for modern designers

“Perfect typography is more a science than an art.”

Art Perfect Design Typography

Book:The form of the book: essays on the morality of good design

Source: The form of the book: essays on the morality of good design

“Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.”

Book Literature Design Presses Active Passive Leather Binding Typography Standardization Individualization

Author:Jan Tschichold

“Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.”

Design Expression Advantage Appearance Logical Graphic Graphic Design Symmetry Asymmetry

Book:The new typography: a handbook for modern designers

Source: The new typography: a handbook for modern designers

About the Author

Born: April 2, 1902
Died: August 11, 1974
Known for: Writer
Quotes: 14

Related Topics

Design Typography Art Perfect Active Aim Asymmetry Book Elements Expression

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Books & Sources

The form of the book: essays on the morality of good designRelated source material

The new typography: a handbook for modern designersRelated source material

Asymmetric TypographyRelated source material

Schriften: 1925-1974 : Ausgabe in zwei BändenRelated source material

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