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Jeffrey Shaw Biography

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“Strive to be bored is a contradictory statement for most entrepreneurs. But we have to strive to be bored to make space for more if we want to grow our business.”

“The self-employed need business strategies that are relationship-based, not transactional, authentic to who you are, and right-sized for small business.”

“We used to build businesses with all effort and hard work. Today, we create businesses by paying attention to what the market wants and co-creating with those we serve.”

“Your success is limited by your personal development- what you think you’re capable of, what you think you deserve, and the mindsets that hold you back.”

“Putting a stake in the ground that you’re self-employed is important. It’s the only term that accurately portrays your lifestyle and your business model.”

“We hire coaches for our mindsets, attend conferences to improve our skill set, work with specialists for every need in our business and wonder why we feel like we’re all over the place.”

“We are doing business in the empowerment age. It is our job to empower our customers to choose us. The moment you tell them to choose you, they will back up. The moment you tell someone to trust you, they won’t.”

“The myth of self-employment is we go into business for ourselves thinking we’re going to gain control over our destiny without realizing we are entering completely uncontrollable circumstances.”

“When we’re self-employed, much of what has been typical of business, marketing, and sales has creeped us out. We want to do business in ways that feel good to us.”

“You need a healthy, thriving self-employed ecosystem. An ecosystem that integrates the three main elements of self-employed success--personal development, business strategies, and daily habit.”

“The safest way to be in business today and the way to gain as much control over your business as possible, is to have a business model of multiples where you can reach a multiple of audiences in multiple ways.”