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Quote by Jeffrey Shaw

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Jeffrey Shaw

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“The safest way to be in business today and the way to gain as much control over your business as possible, is to have a business model of multiples where you can reach a multiple of audiences in multiple ways.”

“For the deepest acts of creation and renewal happen in invisible realms that require a subtle mix of intensity and non-doing, alertness and grace. Fallow fields are far from lifeless, for much churning happens deep within the soil. Here was an insight about the alchemy of waiting and the power of living stillness. Conscious 'being', I began to understand, could be far more significant than 'becoming'.”

“RULE #1 Market your business to the customer YOU WANT. Most beauty businesses try to be everything to everyone. It's exhausting and expensive promoting yourself to everyone. Most people simply give up. Focus on the customers you really want. What is your passion, what do you excel in? Who is your ideal customer? What would you ideally like to do every day in your business? Focus on what you want to do and the clients you want, and market directly to them and only them.”