“Maintaining the trust of the consumer is critical to our business. We live and breathe only one thing, which is wanting to connect consumers with great local businesses, and I don't feel we can do that if we don't have effective ways to prevent gaming of the system.” IfsWayFeelsCan DoOne ThingCriticalBreatheLocalsConsumersMaintainingGamingLocal Business Author:Jeremy Stoppelman
“One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.” IfsKnowsMovingValuesChallengesLocalsAdvertisingBuyingDo You KnowCommerceAmazonE Commerce Author:Jeremy Stoppelman
“If somebody writes a review of a dry cleaner, that piece of content is not wildly viral. It's not like a viral video that can spread across the world in a matter of minutes, so as a result, each market is almost an island unto itself.” IfsWorldWritingMatterResultsPiecesMinutesSpreadVideoIslandsDryReviewsCleanersViralDry CleanersViral Videos Author:Jeremy Stoppelman
