“Every small business has to become a publisher—a publisher of marketing messages and customer resources, and a publisher of stories.” StoriesMarketingCustomersSmall BusinessPublisher Book:The Age of the Customer: Prepare for the Moment of Relevance Source: The Age of the Customer: Prepare for the Moment of Relevance
“If you don’t have regular and accurate financial statements, you’re driving your business 100 miles an hour down a one-way street the wrong way, at night, in the fog, without lights.” BusinessDrivingStatementsSmall BusinessFinances Book:The Age of the Customer: Prepare for the Moment of Relevance Source: The Age of the Customer: Prepare for the Moment of Relevance
“In the marketplace, small businesses are the face and voice of humanity, which provides them with a great advantage in the Age of the Customer.” AgeFacesHumanityVoiceAdvantageCustomersSmall BusinessMarketplace Author:Jim Blasingame
