“We are an industry that has historically been at the forefront of defining new media environments in ways that benefit consumers and move our entire business model forward. We must ensure that while we are moving quickly, we are also moving smartly.” WayMovingBusinessEnvironmentMediaIndustryBenefitsModelsConsumersDefiningBusiness ModelsNew Media Author:Jim Stengel
“Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.” TodayBusinessTechnologyMediaTraditionalConsumersEmpoweringNew Technology Author:Jim Stengel
