“Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.” TodayBusinessTechnologyMediaTraditionalConsumersEmpoweringNew Technology Author:Jim Stengel
“What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.” NeedsTodayBuildingMarketingMindsetSellingConsumersRelevantBuilding Relationships Author:Jim Stengel
