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Jim Stengel Books

Businessman

Jim Stengel is an accomplished businessman renowned for his expertise in marketing and brand building. Born on May 5, 1955, he has held key marketing positions at several prominent companies, driving brand innovation and consumer insights globally.

Grow: How Ideals Power Growth and Profi...

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Business Grew Grew Up Models Traditional Obsolete

Author:Jim Stengel

“We are an industry that has historically been at the forefront of defining new media environments in ways that benefit consumers and move our entire business model forward. We must ensure that while we are moving quickly, we are also moving smartly.”

Way Moving Business Environment Media Industry Benefits Models Consumers Defining Business Models New Media

Author:Jim Stengel

“Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.”

Today Business Technology Media Traditional Consumers Empowering New Technology

Author:Jim Stengel

“What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.”

Needs Today Building Marketing Mindset Selling Consumers Relevant Building Relationships

Author:Jim Stengel

“Our legacy is how we spend our time and who we spend it with.”

Marketing Legacy Our Time

Author:Jim Stengel

“Warren Berger’s book is a cure for a disease in large enterprises. A More Beautiful Question provides a framework to help leaders ask the most important questions—which is one of the most fundamental characteristics of a great leader—while sharing inspiring stories to show the incredible power of this concept.”

“Maximum growth and high ideals are not incompatible. They’re inseparable.”

Growth Ideals Maximum Inseparable

Book:Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies

Source: Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies

“If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.”

Ifs Want Marketing Advertising Lions Hunts Jungle Zoos Marketing Strategy Great Marketing Advertising And Marketing

Author:Jim Stengel

About the Author

Born: May 5, 1955
Known for: Businessman
Quotes: 8

Books & Sources

Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest CompaniesRelated source material

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Jim Stengel Books

Grow: How Ideals Power Growth and Profi...

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