“Customer relationships are defined by customers.” CustomersDefinedCustomer Relationship Author:Jim Sterne
“People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights.” PeopleWantSpeakMarketingValuableInsightAdvertisingDataMarketersDecipher Author:Jim Sterne
“We have a long way to go to understand that web analytics is a thinking man's tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day.” ThinkingMenWayLongStillsHelpingMightSidesFiguresOne DaySolutionsToolsMarketingInsightLong WayAnalyticsBright SideThinking ManLong Way To Go Author:Jim Sterne
“Web analytics is a fire extinguisher. Your website is on fire and you're burning cash.” FireMarketingBurningCashWebsiteAnalyticsFire Extinguishers Author:Jim Sterne
