“Our need to be shown respect can override our appreciation for things like efficiency, simplicity, or even low cost.” BusinessRespectStrategyMarketingDataPrivacyTargeting Book:Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces Source: Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces
“Analytics are people. And relevance, in terms of offering targeted messages and experiences, is a form of showing respect for your customer’s time and interests. So is discretion regarding their privacy.” PeopleBusinessMarketingDataPrivacyAnalyticsTargeting Book:Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces Source: Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces