“Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.” MeanDoeFrontsCollegeProductsDemandStrangerBreathingApprovalRoommate Author:Kathryn Minshew
“I've learned I'm rarely able to stay at home and not work. If I try to 'just sit on my couch for a little while,' I am going to grab my laptop and just knock out a few more emails, or start sketching up some product ideas for TheMuse.com. So when I want time off, I schedule dinners out, movie outings, and on occasion a flight lesson from Groupon.” IfsWantTryingLittlesIdeasHomeAbleProductsLessonsDinnerFlightOccasionsI've LearnedSchedulesEmailCouchesLaptopsTime OffStay At HomeSketching Author:Kathryn Minshew
“Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas.” PeopleWayIdeasBeliefBuildingProductsSellingReachingUsersPlatformsFoundersCeoEngagingBlogsRapport Author:Kathryn Minshew