“Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.” NeedsIdeasBigsPassionBusinessEmotionCreativeEssentialsElementsSimplicityAdvertisingAgencyBig ThingsBig BusinessAdvertising Business Author:Kevin Roberts
“We're in the age of the idea. The organization that can develop a culture of creativity and idea generation will be the winners.” IdeasAgeCultureCreativityGenerationsOrganizationClimateWinner Author:Kevin Roberts
