“When people know what you want, they will give it to you.” PeopleKnowsWantGivingWhat You Want Author:Kevin Roberts
“Creating Lovemarks is all about the ability to understand consumers’ dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.” KnowsWantDreamAbilityCreatingBrandsConsumersGreat Experiences Author:Kevin Roberts