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Kevin Roberts Books

Executive

Kevin Roberts is an accomplished business leader, born on October 20, 1949. He has held significant positions in various industries globally, renowned for his innovative thinking and leadership.

Lovemarks: the future beyond brands

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World Moving Building Inspiring Love

Author:Kevin Roberts

“When people know what you want, they will give it to you.”

People Knows Want Giving What You Want

Author:Kevin Roberts

“Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.”

Needs Ideas Bigs Passion Business Emotion Creative Essentials Elements Simplicity Advertising Agency Big Things Big Business Advertising Business

Author:Kevin Roberts

“The Web is functionally fantastic, but it's a tool. A terrific place to present information but not, at this stage, a tenably emotional location.”

Business Stage Information Emotional Tools Fantastic Location Terrific

Author:Kevin Roberts

“In my 35 years in business I have always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.”

People Inspirational Years Believe Business Emotion Emotional Inspire Customers Partners Touching Trusted Devoted Clients Always Believe

Book:Lovemarks: the future beyond brands

Source: Lovemarks: the future beyond brands

“Creating Lovemarks is all about the ability to understand consumers’ dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.”

Knows Want Dream Ability Creating Brands Consumers Great Experiences

Author:Kevin Roberts

“Everyone wants a conversation. They want inspiration. Inspire people with your website. Don’t just interrupt, but interact. Asking about Return on Investment is the wrong question today. You should be asking about Return on Involvement.”

People Want Should Inspiration Today Inspire Return Conversation Asking Investment Involvement Website Return On Investment

Author:Kevin Roberts

“Ideas are the currency of the future.”

Ideas Currency

Author:Kevin Roberts

“We're in the age of the idea. The organization that can develop a culture of creativity and idea generation will be the winners.”

Ideas Age Culture Creativity Generations Organization Climate Winner

Author:Kevin Roberts

About the Author

Born: October 20, 1949
Known for: Executive
Quotes: 9

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Kevin Roberts Books

Lovemarks: the future beyond brands

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