“In my 35 years in business I have always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.”
Quote by Kevin Roberts
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Lovemarks: the future beyond brands
This book delves into the idea that Lovemarks represent a new era in branding, where companies cultivate deep, emotional relationships with their customers, leading to increased loyalty and long-term value. more
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