“Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.” TryingTodayMessagesWeightBrandsConsumersCarrie Book:Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media Source: Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media
“Where do most go to complain about a company/brand? TWITTER. Conversations are happening whether you are there or not.” CompanyConversationHappeningsSocial MediaComplainingBrands Author:Kim Garst
