“Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.” TryingTodayMessagesWeightBrandsConsumersCarrie Book:Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media Source: Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media
“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche.” WantNeedsAudienceFocusProjectsMessagesCommunicateExpertsTargetBrandingNichePersonal BrandingIdentifyingTarget AudienceWants And Needs Author:Kim Garst
