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Trade Show 411: The Essential Guide to Exhibiting Like a Pro

Book by Lisa Masiello · 3 quotes · Trade Show, Event Planning, Marketing Strategy

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Trade Show 411: The Essential Guide to Exhibiting Like a Pro Quotes

“A press release announces your news. A media alert informs reporters of an event's location and time. Both belong in your trade show PR toolkit. Use the press release to share a story and the alert to drive attendance.”

Small BusinessPublic RelationsMarketing StrategyPress ReleaseEvent PlanningBusiness WritingTrade ShowExhibitingBusiness CommunicationsPr Tips
Book:Trade Show 411: The Essential Guide to Exhibiting Like a Pro
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“Trade shows and events drive a surge in readership for trade magazines, websites, and newspapers. This spike is a prime opportunity to expose your company to thousands of potential buyers.”

MediaEventsAdvertisingBusiness AdvicePublic RelationsMarketing StrategyBusiness Growth And SuccessSmall Business MarketingTrade ShowEvent Marketing
Book:Trade Show 411: The Essential Guide to Exhibiting Like a Pro
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“Public relations boosts the value of your trade show presence by attracting new customers, driving booth traffic, and securing coverage in trade publications. It also opens doors to journalists and bloggers you might not have reached otherwise. Best yet, many of the opportunities cost nothing.”

MediaMarketingNetworkingPublic RelationsBusiness GrowthCustomer RelationsBrand AwarenessEvent MarketingSales Strategy
Book:Trade Show 411: The Essential Guide to Exhibiting Like a Pro
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