“If you want a user to understand your digital product, you must first understand the user.” DesignUser ExperienceUser Research Author:Mario Maruffi
“User research can save your development budget.” DesignUser ExperienceUser Research Author:Mario Maruffi
“Research to understand. Understand to solve.” DesignResearchUser ExperienceDesign ProcessUser Research Author:Mario Maruffi
“If you think user research is expensive, you should look at the cost of building the wrong thing.” DesignUser ExperienceUxUser Research Author:Mario Maruffi
“Immature product teams make the same mistake: They want users to understand their products but refuse to understand their users.” BusinessTeamDesignProductUser ExperienceUxUser Research Author:Mario Maruffi