“Design contains uncertainty No matter how much data you have No matter how many insights you have Uncertainty is a natural part of the process Stay flexible Test, learn Adjust your plans As needed” DesignUxIteration Author:Mario Maruffi
“If you think user research is expensive, you should look at the cost of building the wrong thing.” DesignUser ExperienceUxUser Research Author:Mario Maruffi
“Immature product teams make the same mistake: They want users to understand their products but refuse to understand their users.” BusinessTeamDesignProductUser ExperienceUxUser Research Author:Mario Maruffi