“You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media” IfsNeedsMindHelpingWinningSocialCan DoMediaSellsSocial MediaNeed A ChangeChanging Your MindYou Need To Change Author:Mark Schaefer
“You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’ so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are.” WayNeedsStuffAimSurpriseDelightCustomersConsistentAnnoyingRelevantDistinctiveUbiquity Author:Mark Schaefer
