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Martin Sorrell

Martin Sorrell Quotes

Businessman

Martin Sorrell, born on February 14, 1945, is an outstanding businessman with over 40 years of experience in the global advertising and marketing industry. He served as the CEO of WPP, one of the world's largest advertising and communications groups. Sorrell is renowned for his exceptional business acumen and leadership, driving the rapid growth and international expansion of WPP.

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Famous Martin Sorrell Quotes

“I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then.”

Bags Formulas Jackie Formula One

Author:Martin Sorrell

“[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.”

Different Levels Dangerous Safety Intense Formulas Racing Jackie Formula One

Author:Martin Sorrell

“There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is a fixture in the Sunday afternoon TV programmes, and probably flamboyance - those white silk suits and devil-may-care attitudes - would be outworn attributes today.”

May Would Be Care Today Past Sports White Attitude Tvs Devil Suits Sunday Formulas Attributes Afternoon Romanticism Silk Programmes Formula One Sunday Afternoons Fixture

Author:Martin Sorrell

“What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm.”

Ifs Want Sports Results Equal Exciting What You Want Enthusiasm Winner Just One Formulas Formula One Competitive Sports

Author:Martin Sorrell

“[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.”

People Entertainment Formulas Racing Weekend Format Formula One

Author:Martin Sorrell

“In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as a complete entertainment event, on and off track.”

Thinking Values Views Events Track Entertainment Formulas Singapore And Off Formula One Personal Views

Author:Martin Sorrell

“Formula One is not just multinationals. It's also about national players wanting to get global coverage.”

Player Formulas Coverage Multinationals Formula One

Author:Martin Sorrell

“In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.”

Ifs World Facts Three Interesting Powerful Events Cups Most Powerful Formulas Platforms Olympics World Cup Formula One Sporting Events

Author:Martin Sorrell

“If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.”

Ifs Years Looks Happens Powerful Four Cycles Yield Formulas Four Years Very Powerful Formula One Sponsorship

Author:Martin Sorrell

“Virtual Reality for Formula One could be fantastic - driving the car!”

Reality Car Driving Fantastic Formulas Virtual Reality Formula One

Author:Martin Sorrell

“The world is changing. And a lot of people in Formula One are starting to understand this.”

People World Starting Formulas Formula One

Author:Martin Sorrell

“Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.”

Giving Reading Space Attention Company Media Television Bases Competition Newspapers Brands Digital Formulas Platforms Formula One Watching Television Rolex Reading Newspapers

Author:Martin Sorrell

“Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could be. Could it be improved? I'm sure it could. But all I can say is, it seems to do pretty well.”

Way Wells Doe I Can Different Seems Running Interesting Different Ways Assets Formulas Very Interesting Formula One

Author:Martin Sorrell

“The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to come from the US or Western Europe - they are coming from Asia, Latin America and Africa. Formula One follows our strategy: fast growing markets, data, and digital. All those three things Formula One has. And it involves a stunning array of companies. Now that doesn't mean there can't be more.”

“[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it in a completely different way. I said before that I believe that Virtual Reality will hit it big time.”

Way Believe Said Different Bigs Reality I Believe Technology Fans Different Ways Formulas Racing Virtual Reality Formula One

Author:Martin Sorrell

“If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.”

Ifs World Want Years Firsts Two Country Running Choices Race Four Cups Maps Formulas Four Years Olympics World Cup Formula One

Author:Martin Sorrell

“If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings us back to the digital issue: you may have to invest in order to gain - sacrifice some short-term effects in order to make high returns in the future.”

Ifs May Enough Order Term Issues Sacrifice Effects Return Gains Critical Digital Formulas Short Term Strategic Tactical Formula One

Author:Martin Sorrell

About the Author

Born: February 14, 1945
Known for: Businessman
Quotes: 63

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