“All media owners want to attract advertising revenue. Google is no different.” WantDifferentMediaAdvertisingOwnersGoogleRevenue Author:Maurice Saatchi
“Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.” UsedCompanyShareProudAdvertisingBoast Author:Maurice Saatchi
“In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.” MindFactsTechnologyStreetsModernArguingAdvertisingBrandsSiteLocationAssociatesEquityOne Word Author:Maurice Saatchi
“There is no rivalry between Google and traditional advertising.” TraditionalAdvertisingGoogleRivalry Author:Maurice Saatchi
“Advertising at its worst will be killed by the Internet. And rightly so.” WorstInternetAdvertising Author:Maurice Saatchi
“Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.” IfsThinkingDoeAudienceAdvertisingPrompts Author:Maurice Saatchi
