“Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.” IfsWorldLightEyePowerfulFiguresKingsCourtWanderTitlesElsewhere Author:Maurice Saatchi
“Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Liberté, égalité, fraternité'.” IfsLongSimpleArgumentLogicSimplicityPhrasesVisualsCrispsVisual Images Author:Maurice Saatchi
“Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.” IfsThinkingDoeAudienceAdvertisingPrompts Author:Maurice Saatchi
“If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.” IfsArgumentPhrasesCrisps Author:Maurice Saatchi
