“Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.” UsedCompanyShareProudAdvertisingBoast Author:Maurice Saatchi
“America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.” GivingCountryAmericaWealthCompanyRichToo MuchHeardWorshipCriticsSevenEightGoldenEtcOther CountriesVulgarMarketplaceBarbariansCalvesStingyTop 10 Author:Maurice Saatchi
“When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.” ShouldMindCompanyProductsBrandsConsumersDistinctionPrecise Author:Maurice Saatchi
