“The world now has a new kind of hero, one who listens more than speaks, who preaches in riddles not in certainties, a leader who doesn't show his face, who says his mask is really a mirror. And in the Zapatistas, we have not one dream of a revolution, but a dreaming revolution.” WorldKindShowsDreamFacesSpeakLeaderRevolutionHeroMirrorsCertaintyMaskRiddle Author:Naomi Klein
“A term like capitalism is incredibly slippery, because there's such a range of different kinds of market economies.” KindDifferentTermEconomyCapitalismRangeDifferent KindsSlipperyMarket Economy Author:Naomi Klein
“I'm not talking about Trump's brand but rather the intimately connected brand called "make America great again" that he created to make all these promises to working Americans - is intensely vulnerable, if there is sustained scrutiny of the kind we've seen about Comey and Russia. He's appointed five Goldman Sachs former executives to his Cabinet, his commerce secretary is renegotiating NAFTA to make it far better for corporations and worse for workers, and they're talking about this right out in the open... I mean, how much news have you seen about that?” KindMeanPromiseVulnerableSecretary Author:Naomi Klein
“The reason why nothing sticks to Trump - or very little sticks to Trump - is that Trump created his brand idea that has to do with being the guy who gets away from it. It's this ultimate power through wealth and this dream that represents in an age of tremendous economic precariousness and constrained options for so many people - that watching Trump be able to do whatever he wants to whoever he wants is this obvious vicarious kind of thrill for a certain demographic.” PeopleKindReasonDreamAgeGuyWealthEconomicUltimateObviousGet Away Author:Naomi Klein
“Catching Trump out not paying his taxes, treating his employees like garbage - none of this sticks to him because that actually reinforces his power, power over other people, which is this specific kind of power that he's selling.” PeopleKindTaxesSellingEmployee Author:Naomi Klein
“The fact that Trump's refused to divest from his labyrinth of business holdings, the fact that he's continuing to profit from his brand and indeed create all kinds of new opportunities to profit off the presidency is outrageous. The flip side is that he's left out a lot of levers through which to pressure him. You know, the reason you want a president to divest from his business holdings is that foreign governments can try to exert pressure on him by becoming customers of these hotels and inflating the value of how much they're willing to pay for a Trump brand.” TryingKindReasonValuesOpportunityPresidentAll KindsHotelLabyrinthLeft OutNew Opportunity Author:Naomi Klein
“I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. I do think that the negative messaging on Trump is severely limited because he is tapping into a very deep, and in many a rightful, desire for deep change, and a feeling that the whole system is so broken and so corrupt that you might as well raise a middle finger as some kind of act of agency.” ThinkingBelieveKindFeelingsPoliticalDesireAbilityBrokenNegativeForgivingMetaphorCapitalistVery DeepMiddle Finger Author:Naomi Klein
“What haunts me is not exactly the absence of literal space so much as a deep craving for metaphorical space: release, escape, some kind of open-ended freedom.” KindSpaceAbsenceReleaseCravingLiteralMetaphorical Book:No Logo Source: No Logo
“I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.” KnowsLooksKindCultureDifficultPowerfulEffectsExampleChangedIndustryBandCreatingImpactPopsCampaignsVideoAdvertisingGapsAdsSwingsBrandingPop Culture Author:Naomi Klein
“It doesn't have the ability to think rationally this economic model. It thinks like a drug addict: 'Where can I get my next fix?' It doesn't learn wisely. Any kind of measure of natural wisdom would be: you make a mistake, you correct it the next time around. But a drug addict feels terrible... and then says: 'I want more'. Unfortunately we have an economic model that thinks like a crack addict.” ThinkingWantFeelsKindWould BeNextNaturalAbilityMistakeEconomicTerribleDrugModelsEnvironmentalCracksBe YouNext TimeAddictDrug AddictEconomic Models Author:Naomi Klein
