“As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.” NeedsTryingYearsAbleNumbersGreaterPleaseUniqueCustomersBrandsSurprisingDeclineEdgy Author:Nirmalya Kumar
“Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”” IdentityEmotionalInspireProductsLowsCustomersLoyaltyBrandsChineseConsumersScoreFriendlyAttachmentAttributesBrandingSophisticatedDesirableChordsInnovativeTrustworthyCultivatingCustomer Loyalty Author:Nirmalya Kumar
“If you do not clean up, you won't be stronger in the long run.” IfsLongRunningStrongerCleanLong Runs Author:Nirmalya Kumar
