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Patrick Bergin

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“In the West, we got the message that it's not cool to wear ivory. It's not cool to utilize products from these wonderful species. They are not commodities. We need the whole world to join hands in getting this message now, particularly countries in Asia and certain communities that have not been educated about this. They have not had the campaigns that we had.”

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“We did a campaign here with New York Times. We had a great ad: "Today in America, someone will kill an elephant for a bracelet." We became sensitized in our society. Now there are four or five billion people in Asia who need to get this message. We need to use social media, print magazines, celebrities - anything we can to share this message. It's not cool, it's not okay. You are destroying beautiful animals. You are robbing a continent of its wealth. And you are hurting a lot of innocent people.”

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Author:Patrick Bergin
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