“I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well.” ThinkingWellsEndsHelpingStoriesSocialTechnologyCreaturesNarrativeThe End Of The DayNew TechnologySocial NetworkCohesionAnalogAnd At The End Of The Day Author:Peter Guber
“Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography.” YearsLongTodayLanguageSocialSportsCommunityReligiousFansThousandBuiltYears AgoTribesGeographyCohesionSports FanLinkedin Author:Peter Guber