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Peter Guber

Peter Guber Books

Film Producer

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“If your audience has a negative story about you or your product or business, you’d better confront it. As famed author Salman Rushdie once said, “Those who do not have power over the story that dominates their lives, the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change, truly are powerless, because they cannot think new thoughts.” Once you lose control of your own story, you’ll need double the muscle to get that power back.”

StoryBackstory
Book:Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
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“I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well.”

ThinkingWellsEndsHelpingStoriesSocialTechnologyCreaturesNarrativeThe End Of The DayNew TechnologySocial NetworkCohesionAnalogAnd At The End Of The Day
Author:Peter Guber
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“Nothing drew me to the film business. I was propelled by the fear and anxiety of Vietnam. I had been drafted into the Marines. My brother was already serving in Vietnam. I bought, if you will, a stay of execution - both literally and figuratively - and went on to graduate school of business from the law school that I was attending.”

IfsSchoolFilmLawBrotherAnxietyMy BrotherServingVietnamGraduatesExecutionMarineAttendingLaw SchoolGraduate School
Author:Peter Guber
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“There's a sense of aliveness that comes from connection, shared experience. And you see it in every place. You see it when ball players jump up and down, gather at home plate, hugging, and it's not just because they're winning, it's that shared moment, that feeling of - we enter the world alone, we leave alone.”

WorldMomentsFeelingsHomeWinningPlayerConnectionsBallsHugPlatesUp And DownShared ExperiencesBall PlayersHome PlateShared Moments
Author:Peter Guber
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