“Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart.” PeopleThinkingKnowsHeartStoriesActionMovingLeaderSuccessfulClintonGreat LeaderNelsonReligion And Politics Author:Peter Guber
“Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.” PeopleIfsKnowsStoriesTodayActionMovingEmotionalCreatingSellsCompellingTransportation Author:Peter Guber
“In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.” WorldTodayActionAttentionEconomyCreatingIntentionFlatsConvincingRoller CoasterHyperCoasters Author:Peter Guber
