“Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.” PeopleIfsKnowsStoriesTodayActionMovingEmotionalCreatingSellsCompellingTransportation Author:Peter Guber
“Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography.” YearsLongTodayLanguageSocialSportsCommunityReligiousFansThousandBuiltYears AgoTribesGeographyCohesionSports FanLinkedin Author:Peter Guber
“In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.” WorldTodayActionAttentionEconomyCreatingIntentionFlatsConvincingRoller CoasterHyperCoasters Author:Peter Guber
