“Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.” HeartStatesUseTurnsTechnologyFansCustomersOnlineListenersViralOffline Author:Peter Guber
“When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.” WantMovingEmotionalTransportation Author:Peter Guber
“A gun can be dangerous. But a gun can protect you, you can hunt for food with it - you know, the tool itself is a tool. The intention of the party using the tool is a part of the process, right? You know: the knife cuts the steak, stabs the person, saves somebody from danger, cuts somebody out of a car.” KnowsPersonsProcessPartyCuttingDangerousCarDangerProtectGunToolsIntentionKnivesHuntsSteakProtect You Author:Peter Guber
“Beside every great success are the seeds of enormous failure. In every failure, there's the opportunity seeds of great success. They're not miles apart. So if they're that close together, and if you're really working, you're always gonna have that likelihood that something's not going to work.” IfsTogetherOpportunitySeedsMilesEnormousGoing To WorkGreat SuccessLikelihoodMiles Apart Author:Peter Guber
“In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce.” PeopleStoriesPurposeWinningAbilitySecretSituationGroupsIndustryToolsGenderManageConvinceAgnosticSauceDemographics Author:Peter Guber
“In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.” WorldTodayActionAttentionEconomyCreatingIntentionFlatsConvincingRoller CoasterHyperCoasters Author:Peter Guber
“Most young people haven't used their storytelling skills since they were 8 or 9 or 10 and wanted to persuade Mom and Dad to take them to the ball game.” PeopleWantedYoungUsedGamesHavensMomDadSkillsBallsStorytellingMom And DadBall Games Author:Peter Guber
“My mom used to tell me stories at night, read books to me - and I read 'em over and over and over again. And you know what I learned from that? I went back and looked at everything - Why do I like reading the same stories over and over and over again? What, was I some kind of nincompoop? No - the narrative gave me connection with my mom.” KnowsKindBookStoriesUsedNightReadingMomConnectionsMy MomNarrativeEms Author:Peter Guber
“People love to be swept off their feet, to go into an environment where they've never been, to experience things they only dream about. And filmmaking offers that potential.” PeopleDreamEnvironmentFeetOffersFilmmaking Author:Peter Guber