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Po Bronson

Po Bronson Books

Journalist

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“I'm convinced that business success in the future starts with the question, What should I do with my life? Yes, that's right.... People don't succeed by migrating to a "hot" industry (one word: dotcom) or by adopting a particular career-guiding mantra (remember "horizontal careers"?). They thrive by focusing on the question of who they really are--and connecting that to work that they truly love (and, in so doing, unleashing a productive and creative power that they never imagined).”

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“A surgeon might want to be the best surgeon in Manhattan, but out on Long Island on the weekend, not care at all how he is on the tennis courts or on the Ping-Pong table. Even turning your competitiveness off when it's appropriate, when other people are not being competitive, to recognize that social circumstance and, you know, cool it. That's a crucial competitive skill.”

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“There was a culture that came out of the self-esteem movement which was don't anybody keep track of the goals. The kids keep track, but nobody keep track of the goals because we don't want the kids to have the experience of losing. And in depriving them losing, thinking it scarred them to lose, we made losing so taboo, so unspeakable, that we instead made losing more scary to kids, not less scary.”

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“The important thing to know about playing to win and playing not to lose is that there are actually different neural networks that are being used. It's not very easy to do both at the same time and, if you are trying to have a playing to win mentality, you're going for it, there's some things that trip you up or trigger the wrong neural network. If you start worrying about your mistakes all of a sudden, if you get too focused on the facts and the details, these are going to shift your neural networks and sort of screw up your strategy.”

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“Make sure your characters are worth spending ten hours with. That’s how long it takes to read a book. Reading a book is like being trapped in a room for ten hours with those characters. Think of your main characters as dinner guests. Would your friends want to spend ten hours with the characters you’ve created? Your characters can be loveable, or they can be evil, but they’d better be compelling. If not, your reader will be bored and leave.”

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“A conventional ‘success’ story is one where, with each next, the protagonist has more money, more respect, and more possessions. I’d like to suggest an alternative ‘success’ story – one where, with each next, the protagonist is closer to finding that spot where he’s no longer held back by his heart, and he explodes with talent, and his character blossoms, and the gift he has to offer the world is apparent.”

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