“The two most fundamental strategic choices are deciding where to play and how to win.” TwoPlayChoicesWinningFundamentalsStrategic Author:Roger Martin
“You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success.” NeedsHardChoicesRiskIncreaseStrategyObjectivesUncomfortableOdds Author:Roger Martin
