“The fundamental purpose of design thinking is to produce something that does not now exist. And so it is with integrative thinking - in the face of conflicting models, it seeks to generate a creative resolution of the tension in the form of a model that contains elements of each but is superior to both. So the goals are aligned completely.” ThinkingPurposeGoalCreativeDesignTensionResolution Author:Roger Martin
“The ability to face constructively the tension of opposing ideas and instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each.” IdeasFacesFormAbilityCreativeElementsSuperiorsTensionResolutionExpensesNew IdeasOpposingChoosing OneOpposing Ideas Book:The Opposable Mind: Winning Through Integrative Thinking Source: The Opposable Mind: Winning Through Integrative Thinking
