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Quote by Roger Martin

“The fundamental purpose of design thinking is to produce something that does not now exist. And so it is with integrative thinking - in the face of conflicting models, it seeks to generate a creative resolution of the tension in the form of a model that contains elements of each but is superior to both. So the goals are aligned completely.”

Quote by Roger Martin

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Roger Martin
Roger Martin

Roger Martin, born on August 4, 1956, is an accomplished author known for his works across various fields, distinguished by his profound insights and unique narrative style. more

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