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Ryan Hoover Books

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Hooked: How to Build Habit-Forming Prod...

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“Pursuing a task to completion can influence people to continue all sorts of behaviors. Surprisingly, we even pursue these rewards when we don't outwardly appear to enjoy them.”

Advertising Consumer Behaviour

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“The reward of the self are fueled by "intrinsic motivation" as highlighted by the work of Edward Deci and Richard Ryan. Their self-determination theory espouses that people desire, among other things, to gain a sense of competency. Adding an element of mystery to this goal makes the pursuit all the more enticing.”

Advertising Consumer Behaviour

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“To avoid the cognitive dissonance of not liing something that others seem to take so much pleasure in, we slowly change our perception of the thing we once did not enjoy.”

Cognitive Dissonance Consumer Behaviour

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love”

Consumer Behaviour

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“Where new technologies suddenly make a behavior easier, new possibilities are born”

Technology Addiction Consumer Behaviour

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“With both Pinterest and Instagram, tiny teams generated huge value - not by cracking hard technical challenges, but by solving common interaction problems”

Technology Consumer Behaviour

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“There are many counterintuitive and surprising ways companies can boost users'' motivation or increase their ability by understanding heuristics - the mental shortcuts we take to make decisions and form opinions”

Advertising Heuristics People Online Behaviour

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“As Erika Hall, author of 'Just Enough Research' writes, "When the research focuses on what people actually do (watch cat videos) rather than what they wish they did (produce cinema-quality home movies) it actually expands possibilities.”

Research Advertising People Online Behaviour

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products