“our domestic lives reflect the major trend that dominates the consumer marketplace today: an ever-increasing emphasis on variety and choice. ... we find ourselves inventing our lives as we go along, improvising in an effort to take advantage of the bewildering range of choices that we face.” TodayFacesChoicesEffortOur LivesMajorsAdvantageVarietyConsumersRangeTrendsEmphasisMarketplaceInventingImprovisingDomestic Life Author:Sally Helgesen
“What business needs now is exactly what women are able to provide, and at the very time when women are surging into the work force. But perhaps even more important than work force numbers is the fact that women - who began this sweeping entry in the mid-seventies - are just now beginning to assume positions of leadership, which give them the scope to create and reinforce the trends toward change. The confluence is fortunate, an alignment that gives women unique opportunities to assist in the continuing transformation of the workplace.” NeedsGivingImportantFactsAbleOpportunityForceNumbersPositionUniqueTransformationAssumingFortunateTrendsContinuingWorkplaceSeventiesScopeEntryAlignmentSweepingUnique OpportunitiesConfluence Book:The Female Advantage: Women's Ways of Leadership Source: The Female Advantage: Women's Ways of Leadership