“If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.” IfsWantNeedsMindFirstsClearConsumers Author:Sergio Zyman
“Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.” PeopleWantHomeFocusGroupsWasteFilledWhat You WantWasting TimeFocus Groups Author:Sergio Zyman
