“If you don't keep giving customers reasons to buy from you, they won't” IfsGivingReasonCustomers Book:The End of Advertising as We Know It Source: The End of Advertising as We Know It
“A brand is essentially a container for a customer’s complete experience with the product or company.” CompanyProductsCustomersBrandsContainers Author:Sergio Zyman
“Selling more stuff to more people more often for more money more efficiently” PeopleStuffSellingMore MoneySelling More Book:Renovate Before You Innovate: Why Doing the New Thing Might Not be the Right Thing Source: Renovate Before You Innovate: Why Doing the New Thing Might Not be the Right Thing
“If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.” IfsWantNeedsMindFirstsClearConsumers Author:Sergio Zyman
“If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.” IfsHandsProductsMarketingConsumersCashRegisterDeliveringWallets Author:Sergio Zyman
“Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.” PeopleWantHomeFocusGroupsWasteFilledWhat You WantWasting TimeFocus Groups Author:Sergio Zyman
“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” PeopleReasonPurposeHigherSellsMarketingSole Author:Sergio Zyman