“In the 1970s, the average American was exposed to about five hundred ads a day between billboards, television, radio, and print. Today, digital marketing experts estimate that the number is closer to ten thousand ads per day — and those ads are increasingly “micro- targeted” to us based on a huge amount of data that companies possess about our habits and interests. We can’t possibly see ten thousand ads a day and process them all. Advertisers have to get more creative about how to get our attention. Their goal is to create ads that we really do “see,” and ideally take action from. Once we get used to one type of ad, we might tune them out, so advertisers work to capture our eyeballs (and our wallets) in new and different ways.” AdvertisingDigital AgeMonotaskingOverstimulationDistraction Quotes Book:The Twelve Monotasks: Do One Thing at a Time to Do Everything Better Source: The Twelve Monotasks: Do One Thing at a Time to Do Everything Better
“Your devices are very powerful in their ability to help you create, but they can also become sources of distraction and wasted time. During your creative time, turn off notifications and close apps and windows that are not essential to your creative work. Advertisers and other companies want you to pay attention to their creative ideas — instead, cultivate the ability to resist them and redirect your attention to monotasking your creative ideas.” AdvertisingDevicesCreativity QuotesDistractionsTechnology AddictionMonotasking Book:The Twelve Monotasks: Do One Thing at a Time to Do Everything Better Source: The Twelve Monotasks: Do One Thing at a Time to Do Everything Better