“When babies are born, they can typically only focus on objects eight to twelve inches in front of them. Their eye muscles strengthen and improve quickly so that they can see and take in more of the world through their eyes. I find it somewhat ironic that most of the human race now spends so much time staring at objects — phones and tablets — eight to twelve inches in front of our faces. Perhaps we all just want to return to our childhood?” SeeingChildhoodDevicesBabiesDigital AgeChild DevelopmentMonotaskingDistraction Quotes Book:The Twelve Monotasks: Do One Thing at a Time to Do Everything Better Source: The Twelve Monotasks: Do One Thing at a Time to Do Everything Better
“In the 1970s, the average American was exposed to about five hundred ads a day between billboards, television, radio, and print. Today, digital marketing experts estimate that the number is closer to ten thousand ads per day — and those ads are increasingly “micro- targeted” to us based on a huge amount of data that companies possess about our habits and interests. We can’t possibly see ten thousand ads a day and process them all. Advertisers have to get more creative about how to get our attention. Their goal is to create ads that we really do “see,” and ideally take action from. Once we get used to one type of ad, we might tune them out, so advertisers work to capture our eyeballs (and our wallets) in new and different ways.” AdvertisingDigital AgeMonotaskingOverstimulationDistraction Quotes Book:The Twelve Monotasks: Do One Thing at a Time to Do Everything Better Source: The Twelve Monotasks: Do One Thing at a Time to Do Everything Better